Every culture speaks a different language. From the subtle differences in language between two U.S. regions to the stark differences between English and Mandarin, things sometimes get lost in translation. Small nuances in communication, vocal and written, can make people laugh, make them angry, or leave them hopelessly confused.

Because of these differences, it is important to have someone representing you who understands regional colloquialisms, someone who can communicate effectively and well with U.S. journalists to ensure that your company gets the most satisfactory press possible.

Just as language is different everywhere, so is business. In an over-saturated market where it's your differences that define you, it is important to have a representative who can showcase your company's unique personality to help establish you as a competitive and notable business in the U.S. economy.

The U.S. system of government is complex and often frustrating, so when the goal is to influence government policy makers, it's vital to have a representative who understands both U.S. law and the political and regulatory processes.

Dillawn&Clark has decades of experience with the U.S. press; its economics, federal, state, and local governments; and its legal system. We understand how issues, products, and services should be presented to reach these audiences and how local concerns and regional interests can affect perceptions. We have a proven record of minimizing obstacles and capitalizing on your best attributes, maximizing your appeal to the people you need to persuade in the U.S. market.

 


PR is complementary – it works in tandem with your current marketing efforts.

PR is cost-effective – compared to the costs for producing an advertisement and paying for ad space, it is less expensive to develop, for example, a PR article for publication. In addition, published results can be further merchandised as sales leave-behinds, in direct mail or at trade shows as handouts. It proves to be a modest investment.

PR is credible – In the mind of the reader, a published article carries the implied endorsement of a 3rd party.